Well done. This post is very well-done and forced me to reevaluate why I blog, as well as reconsidering my audience.
It makes so much sense, though – those 50,000 subscribers aren’t going to collectively read your articles. Those 50,000 are 50,000 separate, distinct individuals, who read your content for different reasons. The only thing that we know they have in common (besides their humanity) is that they get value from your posts. That’s it.
This also reminds me of a quote from The Fountainhead:
“But the mind is an attribute of the individual. There is no such thing as a collective brain. There is no such thing as a collective thought. An agreement reached by a group of men is only a compromise or an average drawn upon many individual thoughts. It is a secondary consequence. The primary act–the process of reason–must be performed by each man alone. We can divide a meal among many men. We cannot digest it in a collective stomach. No man can use his lungs to breathe for another man. No man can use his brain to think for another. All the functions of body and spirit are private. They cannot be shared or transferred.”
Our readers are all individuals, and should be treated that way. Make your blog like a conversation – well, more like a monologue – with your reader. Notice: I said reader, not readers.