I think we, as humans, are wired for challenge. We’re wired to push ourselves. When we’re placed inside an environment where there is no challenge (or where we’re isolated from challenge), we simply create it. We just need to see where the real, urgent and meaningful challenges exist and then work towards tackling those.
Imagine if all the creative, scientific, and intellectual power that goes into developing marketing ads to convince us to buy junk, was instead directed towards solving world hunger? We have a responsibility to do more and to share what we have.