Great thought-provoking piece. You’re totally right, even if you try to spread a good message or contribute something good, you can still get caught up in the moment, in the whims of your own ego. I can totally fall into obsessively checking my blog stats, forgetting the original purpose of the project in the first place. It’s almost like Chris Guillebeau’s Four Burners theory, except in this case one burner is for the small chunk project, and the other is for the big picture project. Yours went ablaze for the small chunk, and now it has to switch back to being bright for the big picture and dim for the small one.