If that’s the case, then Virgin has done a horrible job with marketing. To me, they’re a high-priced airline with fancy branding and I’ve never been able to afford flying them.

I’d love to see a budget airline that promotes their goals for sustainability. Perhaps doing things like sacrificing frequent flights to maximize the number of seats filled on a plane, or giving you the opportunity to pay extra to buy carbon credits along with your ticket that will offset your carbon emissions for that flight — stuff like that.