I've read a lot of stuff over the past few years about building a business online. Most of it talks about the need to identify "our niche" so that we can focus on talking and selling to our "right people". The problem was, settling on a niche meant giving up my multi-faceted self and I wasn't prepared to do that.

So when I came across Abby Kerr, I loved the way that she broke that status quo. She still talks about 'right people' -- which is a concept I agree with, to a point -- but she also takes things a step further and embraces expansiveness in nichification.

Her newsletter comes with a fantastic free e-Course called Creating a Truly Irresistible Niche. All of the emails in the series had something fantastic and her style of writing is one of the few styles that I find really engaging and fun. The highlighted piece below from the email series really hit home:

I don't think wannabe entrepreneurs should just pick something.

I think that wannabe entrepreneurs should be someone.

And the best part about being? Being is an evolutionary process. It's never stagnant. It's continually changing by nature. All beings are born from a process of change and are destined to change, forever.

And really powerful, sentient beings {like you and me} don't just evolve, they create revolutions, and they have revelations. And they help their Right People to have them, too.

I like to look at my entrepreneurial niche, and yours, as an ongoing evolution and revolution {of self, ideas, and ways of doing business}, full of revelations.

This isn't just playful phraseologie.

This is a complete approach to claiming your entrepreneurial niche in this moment, living what you believe to its fullest, being a great friend to those you help and serve and create for, while embracing the reality that because you are not a stagnant being, neither will be your business.

Claiming a niche, the Niche of You, allows you to continue your own growth process. You can explore your niche, be expansive within it, play with it, turn it on its head just for kicks, break it down into its many facets and go deeply into each one.

Remember, even the smallest bits of earthly matter are a universe unto themselves.

And so are you.

And so is your niche.