I see it everywhere, often in marketing and things that are demanding my attention. "Three steps. It's simple!" But does it have value? Is it worth it? You could have a three-step-plan for life too: be born, age a little, and then die.

Sometimes things aren't so simple and easy. Sometimes, the things really worth doing are a lot more complicated. You can tackle them in a simple way, sure, but life isn't a three-step-process and neither are most things worth doing.

I admire and even advocate simplicity, but not at the expense of doing things that matter.