An Inner Conflict: Writer vs. Photographer

I wrote the following a few weeks ago while I was living in Ulcinj, Montenegro. It was my attempt to capture in words what I experienced from the balcony of the place where I was staying:

The ocean stood before me like a glistening blue tidal wave at peace with not proceeding. The South Adriatic engulfed nearly a third of my vision as steep hills littered with trees and orange roofs met the sea somewhere below me.

It was like an ocean sandwich, the whitish blue sky motionless on top and the noisy, earthy crust covering the bottom.

For some reason I find myself constantly needing to remember where I am, to remind myself that I'm still on Earth. Sometimes I'll open Google Maps on my laptop just to find Montenegro, that tiny squarish country nestled between Croatia and Albania across the ocean from the backside of Italy's boot. "That's where I am," I'll tell myself, feeling as though I need convincing. "That part of the world is real and it looks like this."

A butterfly breezes past, and then a bird. The birds are everywhere, the slow noisy roof-loving ones chattering away while aerial masters of the sky swoop down and past you in an instant, dogfighting invisible enemies with their black boomerang-shaped wings and their tiny sleek bodies that bulge out underneath, an agile dive-bomber perfectly designed by nature.

Somewhere in the distance to the left, across the valley of orange-tiled roofs where a few tall apartments stand looking out of place, over the tall slender coniferous trees nearer to the ocean, a chained machine whirrs to its master. And then the echo of a hammer, and then a skill saw.

The view was extremely photogenic. As the weather over the South Adriatic changed, the scenery would change with it, offering a new world for my eyes to feast on every day. I watched as entire weather systems developed before they rolled in and engulfed the town of Ulcinj. I watched cargo ships and sailboats make the trek to and from Italy and up and down the coast.

I had a birds-eye view of the whole region, like a watchmen in a tower on the lookout for what was to come. The photographer in me couldn't help but take photo after photo. There was no end to it, but that bothered the writer in me.

The endlessly amazing view made me think back to a time when there were no cameras. Who were the photographers then? Who captured the beauty of nature? Who captured the historic moments? Who captured the memory of those that mattered to them?

Writers. That's who. They captured everything through their writing. Using their mastery of language they painted images and conveyed feelings and emotions so that we could relive what mattered to them.

I realized then that if a photo is worth a thousand words, a writers' every snapshot is a wasted opportunity, one-thousand words of practice thrown away.

For thousands of years, writers and poets have spent hours, days, weeks, and months writing and rewriting in attempt to capture or recreate the most vivid and real depiction of what they were experiencing, all so that they could share it.

They spent decades honing their craft so that others could not only relive what they experienced but also learn from it and be inspired by it, so that they could be inspired to share their own dreams and stories. 

Defying death, they are still to this day influencing present-day writers and poets, encouraging them to push boundaries, serving as the human proof that language has power to reach far beyond its ability to assist with communication.

Capturing moments of time as it reflected on their minds, they achieved the seemingly impossible by recording something that our minds could easily translate with our imaginations. To this day, writers and poets are still reaching through time and touching us, talking to us, giving us an opportunity to taste the fruits of their hard-earned labor.

Click.

Now we press a button on a machine and be done with it. 

Click.

That's how long it takes for us to throw away thousands of years of effort.

What a tragedy. Not because we've lost appreciation for the power of language. No, it's a tragedy because of what we've so readily accepted as its replacement, such a flat and lifeless thing that pales in comparison to the depth and life-giving ability of language, its power to unlock our imagination and create worlds that can outdo even our dreams.

Click.

Photographs may capture our imagination, yes, but they don't give us a sky to fly.

But unfortunately the click is easy. It offers us a cheap and quick way to feel that we have captured something uniquely ours, a moment of time that we feel belongs to us but which in reality is stolen, not earned.

Human laziness knows no bounds. We will sacrifice almost anything for the opportunity to do less work.

How many of us will now experience a beautiful sunset, or the birth of our child, and spend just a few hours that evening trying to put that experience into words? "Eh, who has time for that."

Instead of painting beautiful stories with our imagination, we relinquish that command to an electronic box in the bedroom that has been programmed by a stranger with the worst intentions in mind.

We plop our kids down in front of animated drawings or ask them to play with machine-manufactured plastic toys instead of letting them chase real birds, play with real frogs, and pretend they can really fly.

There are many old cultures who shy away from the camera. They believe the photograph steals the soul. And maybe it does. Maybe it doesn't. At the very least, it steals our imagination.

However, given the opportunity to uninvent the camera, I would not choose to do so. I know it's just another evolutionary step on our journey, an evolutionary step towards our species realizing that no camera, no matter how many pixels or dimensions it captures, will be able to overtake the human imagination.

The camera may assist the imagination, yes, but it cannot replace it. The human imagination has the power to imagine something better. It has the power to dream.

But does that mean we should all just throw away our cameras and become writers instead? I don't think so. My intuition tells me that there's something special about photography. If the eyes are the window to the soul, then surely a photograph offers its viewer a key to that window.

The camera may have the power to steal our imagination, but it also has the power to show us the truth. Writing and language have the power to manipulate and spread propaganda but does that make them worth abandoning?

The camera, like language and music, is one more tool for humanity to express itself. Photography offers a way for others to see the world through our eyes, through the eyes of one unique individual, as he or she saw it. Writing has that ability too, but writing gives the reader more freedom to involve him or herself in the story; there's more room for individual interpretation.

This is perhaps why I'm such an fan of untainted, unmodified, unedited photographs and why I feel that the story behind each photograph is as important as the photograph itself. Without the story, a photograph has no soul. It's the story that brings the photograph to life.

I'm not sure why this is such a revelation for me. Perhaps it's because until now the art of photography was always enough for me to pursue it. Now I'm realizing that if I'm going to continue pursuing photography, I need to start exploring photojournalism. 

Maybe through photojournalism I can learn to bridge the gap between writing and photography and find a balance between the two that doesn't leave me feeling as though I'm betraying one or the other.

Photography As Art

Why do so many people spend so much time photographing things? We take photos of ourselves, our babies, our friends, and our pets. We photograph the things that make us feel, those moments that appear to give our life meaning, to make it worth having lived.

We witness the beauty of nature but quickly separate ourselves from it, sacrificing the purity of that moment, for what? With such haste we dutifully capture as if witnessing some alien landscape, as if we were alien explorers sent to an unknown world to document for a future generation the fleetingly precious moments that make up our transient existence.

We make baseless uneducated assumptions about what importance future generations will place on the interestingness of our lives, while the truth is they'll likely be just as preoccupied with their own existence as we are with ours, doing whatever activity helps them avoid the unbearable thought of their own impending doom.

The self-portrait speaks the loudest to me. It's as if the soul inside turned the camera on itself and cried out, "I am here! I exist! My life has meaning!"

What is it about human nature that attracts so many of us to capturing moments of time? Is there something in our subconscious, something that remains aware of the limit on our lifespan, something that feels driven by a sense of self-preservation to seek out anything that might help slow or preserve time?

And where is all of this heading? For how much longer will the human race be obsessed with this newfound ability to capture reflections of time, to create something that appears to be uniquely ours but in reality whose value and meaning fades as quickly as the memory of its creators' existence?

When I was a teenager I came across a nature calendar that contained the exact same photo I had taken of a particular waterfall in the White Mountains of New Hampshire. The photographer must have taken it from the exact same spot that I stood to take mine. But there was one difference: he used a slower shutter speed and that made the waterfall look misty as it came down the rocks. It was more beautiful and aesthetically appealing than mine, which, having been taken with a faster shutter speed, showed the water frozen in its tracks.

At first, the photo in the calendar filled me with a sense of pride. It was proof that I probably had an intuitive eye for composing 'good photos'. But that's where the story ends. I never again looked at that photo in the calendar. I didn't keep a copy of it and I never saw it again. Instead I enlarged my photo of the waterfall, along with several other photos that I deemed 'frame worthy', added it to a cheap frame, and hung it on the wall.

It didn't matter to me that someone else had taken the exact same photo, of the exact same waterfall, at around the exact same time of the year. It didn't matter to me that the other photo was better than mine. My photo meant more to me because I took it, because it was my photo, a frozen moment of my time captured by me.

But is there really any difference between my time and your time? If ten thousand people take a photo of the Taj Mahal, is there really any reason for me to take a photo of it? And then why take any photos in the first place? What happens in the distant future when everything has been photographed? When every single angle that could be captured, has been captured?

These thoughts lead me back to photography as art.

We create art as a way of expressing ourselves, as a way of capturing and communicating to others what we feel, but true art is not created because the artists' feelings have great importance, but rather because what the artist expresses -- the expression itself -- allows others to experience more of life.

If we focus our time and effort on creating art, then that is time well spent. But what is art? Art is not capture (what the camera does) but rather expression (what is done with the camera). The difference is subtle but important. One requires thinking about what you're doing, understanding why you're doing it, and constantly seeking to improve, while the other lets you get away with laziness and ignorance, pointing a device in the direction of your feelings and pressing a button.

After decades of taking photos, I can see that I have the skills to pursue photography as art, but is that what I want to do? Is my time better spent pursuing writing as art? Or is there some intersection of the two that will allow me to create better art?

And with a newborn on the way, I can't help but wonder: How much of my daughter's life will I be a photographer-dad and how much will I be a dad-dad?

Standing Alone in the Darkness

Creativity feels good, being free to brainstorm and think and try and test and then scrap it all if it doesn't work and start over from scratch, all of that sounds fantastic when looked at from a distance, no matter how small that distance may be. But the truth is that living as a creative, working to embrace creativity wholly and completely on a regular basis, in between these dryly dull rituals of endless and inescapable routines, to exist as a creative soul and create things with creative energy, that's like wrestling a thousand-pound gorilla inside a thick, dense rainforest, in the middle of the night. It's like facing a crocodile in a swamp where you have no footing, and then standing there in the pitch black with no knowledge of where you are or what's lurking nearby.

Once in awhile you feel something in that darkness, you grab onto it, and for that one endlessly brief moment in time things feel a bit better, you feel a bit more in control, the stuff you're trying to do seems to happen a little easier and then you find yourself suddenly doing it and you start to tell yourself that YES, you can do this, you can work with this, you are a powerful and unstoppable force of nature because now you've found it, that hold, that little thing that seems to make all the impossibility of what it took to get there seem insignificant and unimportant and you forget, very quickly, how much effort it took to arrive at where you are, how much unknown you had to face, how much self-conscious ridicule and self-doubt you had to let go of, how much fear you had to put aside to find that little thing you're now clinging onto, that preciously delicate but incredibly potent little flow you're tapping into, hoping, wishing that it will never stop running, that it will never go away, that you'll never lose it again. But you know that's an unreasonable request from the universe. You know that soon your fantastic grip on this creative world you cherish so dearly will be gone, and you will once again return to being that tortured, naked soul, standing in the dark with so many unknowns all around, so many thousand-pound gorillas ready to wrestle and so many prehistoric crocodiles in these waters, and now you're right here, facing them all over again, looking, searching, waiting for that one thing, that one thread of connection, prepared to embrace that flow at a moments notice, ready to begin, alert, aware, patiently understanding that this wonderful thing called creativity is a gift worth waiting for, a gift worth giving up comfort to stand there, all alone in the dark.

Notes: Life is real! Life is earnest!

Tell me not, in mournful numbers,
Life is but an empty dream!
For the soul is dead that slumbers,
and things are not what they seem.
Life is real! Life is earnest!
And the grave is not its goal;
Dust thou art; to dust returnest,
Was not spoken of the soul.
- Henry Wadsworth Longfellow

Notes: The Inner Artist and the Inner Businessman

I posted the following thoughts on Shanna Mann's blog post, My Art Is My Business-- And Now Both Are Stuck!, about how I've been dealing with my inner artist and my inner businessman since starting this Journal:

What I've been doing is listening to what works and what doesn't, keeping my artist and my businessman separate enough to learn from each other (as opposed to combining them and trying to find compromises). For example, late last year I started monetizing my creative writing for the first time and since then both my inner artist and my inner businessman have learned a lot.

The artist has learned that having people paying monthly for a subscription to my writing is actually a huge distraction: I feel obligated to create and publish at a certain frequency because people are paying me monthly and a lot of extra energy goes into overcoming that pressure and simply creating when I'm ready to create.

The businessman has learned that creation is an absolute necessity and that perhaps offering an annual subscription at a lower price-point would be more harmonious with the way the artist creates. It would also give the artist a huge block of time (one year) to create and to provide value in exchange for that subscription.

All of this, of course, is specific to the way I create. Others may be able to create and publish something every day. I know that I spend more time diving into topics in my head and reflecting on ideas before I publish them.

What I think is important is that the artist and the businessman learn to communicate and share information with each other. For some, that could mean the artist needs one full week of creativity to create his or her art, entirely free of business tasks. Then, perhaps the businessman or businesswoman comes in and switches to business-mode (or hires someone else to take care of the business and marketing aspects altogether).

It's important to continue experimenting, to continue trying new ways of assigning responsibilities and time to the inner artist and the inner businessman/businesswoman.

Notes: "The art of life becomes literally artless."

If you think of your art. What is the ultimate purpose? Once you have reached your goal, nothing really happens except if you were changed in the process. Your art is you not what you do. But for that you have to reach the zone at some point.

It's even difficult to put into words. Because how can I define that I'm the art when I write? The text seems to be the art but actually it is just me and a laptop in a special moment in a special place where everything is aligned so I can deliver this. That is what matters.

Now how could we extend this state of clarity? Is there a way to let go and be detached that life becomes the artless art? Can we live entirely in this mental state.

Two days ago I read this article about what people regret just before they die. This article mentions the "phenomenal clarity of vision that people gain at the end of their lives". Probably because there is no goal anymore, no need to act and everything gets detached. The art of life becomes literally artless.

Written by Manuel Loigeret in When your art becomes artless

Notes: Running a Lifestyle Business

Thom Chambers' latest magazine, How to Run a Lifestyle Business, is a goldmine of motivational and thought-provoking ideas from many different leaders. I've highlighted my favorite parts below:

As Simon Sinek explains, people don't buy what you do, they buy why you do it. It's not the new features or the best-in-class that gets us, it's the story we tell ourselves when we buy or use a product or service. Sinek uses the launch of the iPod by way of example; while other mp3 players were there sooner and cheaper, they were focused on 'what' the product was: a 5GB mp3 player. Apple, meanwhile, sold the 'why': 1,000 songs in your pocket.

'What' is all about reason, about rationale. It's the classic nice-guy-finishes-last syndrome: he can display to the girl all the logical reasons that she should date him, from his good job to his nice house, but nobody ever fell in love based on a list of features and benefits. Rather than coming from this place of practicality, 'why' connects to emotion.

Starting with why means saying, "I believe this", then creating products and services that make that belief a reality. Those products and services are the 'what' of your business. They're the physical manifestations of your beliefs, nothing more.

When you start with why, suddenly everything changes. It's no longer about trying to pack more features into your product or to offer your services at a lower price than your competition. It's about stating your beliefs loudly and proudly, then acting on them. Do this well enough for long enough, and people who believe the same things will align themselves with you and your business by becoming customers and fans.

Simon's TED talk, How great leaders inspire action, is a must-watch.

Professionals, as Steven Pressfield notes in The War of Art, are those who turn up every day, no matter what. They do the work, relentlessly, knowing that each day is a battle against the Resistance that tries to get you to procrastinate, avoid the hard work, and settle for less than you desire.

When things gets tough, it's easy to look for excuses not to work. Isn't this meant to be my lifestyle business, my utopia? Surely it should always be fun?

As Pressfield explains, "the more important a call or action is to our soul's evolution, the more Resistance we will feel toward pursuing it". Building a successful lifestyle business is one of the biggest evolutions you can undertake, so you can be damn sure that you'll encounter plenty of Resistance along the way. Fight it. Do the work.

Or as Julien Smith would say, don't flinch.

In the following section, Thom is talking about Seth Godin's concept of finding just ten people to share your idea/message/product with and how those ten people will be enough to determine if what you have will succeed.

Perhaps the best way to look at it is this: you're replacing promotion with creation. Leo Babauta has written about this on Google+, calling for a less in-your-face approach to selling work. Make it, make it available, and let the fans decide if it's worth spreading. Then get on with creating what's next.

The idea of 'first, ten' means that, in Seth's words, "the idea of a 'launch' and press releases and the big unveiling is nuts. Instead, plan on the gradual build that turns into a tidal wave". He also acknowledges that this might mean your growth ends up being "not as fast as you want". But if you're in this for the long run rather than just the big show that tries to make-it-big-quickly, then you'll certainly grow fast enough to succeed.

What I got out of this is the need for focus. I seem to have a hard time focusing on something long enough to turn it "into a tidal wave". But that just tells me I need to decide what's worth focusing on and then make a commitment to seeing it through.

It's about having the attitude of an artisan instead of an amateur, as Thom explains in the next bit.

When it doesn't require a huge financial or time investment to get started, it's easy to be less committed to a project - "this website only cost me a few bucks, so it's not the end of the world if it goes wrong. I'll give it a shot and see how things turn out".

This is where your attitude comes into play. You can have this attitude, the attitude of the amateur - or you can have the attitude of the artisan.

The artisan doesn't have much money, but is still relentless about quality. The artisan sees her small size as a phase, a stepping stone towards success, and acts accordingly. Even when she's starting out, she's conducting herself as she would if this were a fully-grown business.

You're always told to dress for the job you want, not the one you have. In the same way, you need to write and create for the business you want one day, rather than the business you have today.

When you hear about a startup that sold for a hundred million after six months, remember: you're not playing that game. When you have the chance to spam your list to make a few affiliate sales from someone else's new product, remember: you're not playing that game.

Which leads us to a simple question: what game are you playing? The answer is found in one of the great overlooked conflicts in every lifestyle business: the conflict between the artisan and the accountant. The artisan creates work that brings satisfaction and pleasure, with no concern for money. The accountant creates work that brings money, with no concern for satisfaction or pleasure.

In most traditional businesses, to a greater or lesser extent, the accountant is king. Money matters most. When you choose to start a lifestyle business, though, you embrace your inner artisan. You see that money isn't everything, that lifestyle, happiness, and satisfaction are just as important.

For some, starting a lifestyle business is the start and end of their inner artisan. They focus entirely on building their business in a way that best pleases the market, or brings the owner the easiest life. The extreme of this are niche site owners, who find profitable markets and run affiliate or AdSense campaigns. They 'set it and forget it'.

For others, the artisan takes over and they focus on doing work they love without worrying about the market. The extreme of this is the blogger who gives everything away without any business model in place, hoping to make money somehow, someday.

The artisan refuses to compromise; the accountant will do anything for the sale. The artisan wants a headline that reflects the mood of the work; the accountant wants a headline that goes viral.

Both are valid in their own way; it's up to you to choose the point at which you're happiest between the extremes of pure integrity and pure income.

Notes: The middle-man to your happiness

David Tate writes about the dangerous effects of reading, but more than that he explains why it's so vital that we stop being filters, that we stop developing a habit of judging what we're consuming in attempt to consume things that make us happier and instead focus on creating the things that actually make us happy.

I think we should all agree that getting faster at judging things is bad, but I think the real danger in having a super-efficient-filter is that your default mode is exclusion – you reject long enough and you lose the ability to create things that pass your own filter. You stagnate at work for fear of everything you do being judged like every news article or viral video that you view.

So how do you break the power of consumption? By creating your own things. All the things you consume - somewhere somebody is making all this stuff, right?

Adding anything (not just your opinion) to the world is creating – writing, drawing, dancing (not line-dancing which is not art but instead some sort of long-term psychological annoyance stress test). Normally when people think of 'creating' or 'innovation' they think of a naked hippie standing in the woods painting a tree, an alcoholic writer slaving away at a sad tale of a small town, or some tech geek coming up with some new way to annoy everyone by sharing every detail of their pointless life.

If the world overwhelms you with its constant production of useless crap which you filter more and more to things that only interest you can I calmly suggest that you just create things that you like and cut out the rest of the world as a middle-man to your happiness?

Income Ethics: Digital Art and Equality

Photo: Digital Art and Equality

This essay is the third in a four-part series on income ethics. The series describes my discovery of a need for income ethics, explains why we need to define our enough, discusses the problem with art and equality in the digital age (this essay), and lays out the income ethics that I have defined for my own creative work. If you'd like to follow my work, please subscribe or check back here for updates.

The art of expressing and conveying ideas through the medium of writing wasn't something I consciously learned, but rather it was a seed that sprouted inside me at an early age. Up until recently, I had only treated the growth of that seed as a passionate hobby, a fun talent that I would enjoy when I had the opportunity and the inclination to do so.

But the transition to simple nomadic lifestyle combined with the experience of traveling through developing countries had not only opened my eyes to a planetary social responsibility, it also allowed me to recognize the full potential of my creative work in a globally connected society.

The combination of feeling a planetary responsibility and recognizing the potential of my creative work necessitated the need to dedicate more of my time to sharing that work and contributing to the world in a way that best utilized my skills, talents, and passions. It was no longer enough that I dabbled in creativity when the urge presented itself.

Living as a nomad and focusing on creative work required very little income, but after a year of living hand-to-mouth and leaning on the goodwill of friends and family, it became apparent that even a simple lifestyle requires some income, a means of supporting oneself and obtaining the ability to redirect abundance to those in need.

If we're not able to fully take care of ourselves, we cannot fully help others. When our needs are met, we can serve others, and when we have more than we need, we can do more to serve.

Note: In the context of this essay, the terms 'art' and 'creative work' are used to represent a tangible manifestation of creative effort; the terms 'artist' and 'digital artist' are used to represent the individual doing the creating. There is a difference between knowledge work and creative work: the former involves the skill of understanding and working with information and the latter involves the creation of new and unique things.

The Missing 'Enough' and a Broken Status Quo

As I began to think about how I could earn a simple living through my creative endeavors, several things felt wrong about the way others were currently monetizing their creative work. I found there were no limits in place. There was no monetary ceiling, no way to be held accountable, no definition of 'enough' and no dedication to maintaining that enough.

This lack of knowing what's enough often led in one of two directions: 1) the artist stopped creating art altogether, refocusing their monetary efforts away from creating the art they loved because 'their' art didn't seem to sell, or 2) they became so successful that their work stopped being about art and instead became an automated system of receiving income; their work transitioned from the creation of art to the art of managing the flow of income.

In addition to this risk of being distracted by income, it also troubled me that putting a price on my work seemed to create and support the global inequalities that I wanted to help eliminate. For example, if I sold a piece of work for $20USD, people in the more affluent areas of the world might be able to afford it while someone in a developing country might need to spend all their wages for an entire month to make the same purchase.

As soon as I put a price on my work, I effectively caged it and created walls that many people would never be able to climb. The work would eventually disappear into a monetary black hole, dying a quiet death in the shadows where a large percentage of the world would never see it.

Isn't the point of creative work to create something that can outlast us? Isn't the reason we create to share an artistic expression of ourselves, to create a tangible manifestation of our creative effort? And if so, why would we release and share our work in a casket?

The problem of pricing digital art intrigued me the most because it was such a fundamental problem. Every digital artist I had met spoke of the difficulty in finding 'the right price' for their work. There are all kinds of strategies and tactics that can be used to gauge what prices our audience will tolerate, but that seemed like a bandaid to a bigger issue.

Pricing Digital Art in the Global Marketplace

It's only in the past twenty years that the human species has started publishing creative work en masse to a globally accessible digital medium, so I decided to think about how art in the physical world compares with art in the digital world. It's likely that the problems with digital art originate from our inexperience operating in a global marketplace and from the unconscious application of methods used for selling non-digital art in localized marketplaces.

If you want to buy an original oil painting from a well-known artist, it will cost a lot of money because that piece of work required a huge time investment from the artist. The artist is only one person and they only have so much time available to create new work.

In the digital world however, if an artist creates a piece of digital art (i.e., creative work of any type: writing, audio, video, or graphical art), they can sell as many copies of that work as they want with no additional effort and essentially no additional cost.

When it comes to pricing that work, this causes all sorts of problems.

If a non-digital artist allows his physical artwork to be copied, pricing can start with the current valuation of the original and then, based on the quality and number of copies being created, a logical price per copy can be achieved. These prices can then be based on the geographic location they're being sold to accommodate for differences in local currency.

However, on the Internet there is no such thing as an 'original' piece of artwork (original in the sense of not a copy) because all art published online is essentially a copy. And there is no quality differential per copy either, as all copies are identical in quality to the previous. Geographic location is also irrelevant as the Internet is flat and each 'netizen' is equal.

So, the price of digital art largely becomes arbitrary, based on whatever the artist feels the work is worth to them. That 'feeling of worth' is entirely relative to the local economic status of the individual and to their own valuation of money. But both of those are irrelevant online because the Internet is a global community and a global marketplace.

If we walk outside and ask our neighbor how much $1USD is worth to them, there's a good chance we can reach a mutual agreement on its worth. But if we go from a developed country like the United States to a poor country somewhere in Africa, we'll be hard-pressed to find someone with which to reach a similar agreement.

On the Internet, someone from a poor county in Africa is essentially just as close to us online as our next door neighbor. And as a result, using localized feelings of value cannot be applied online unless we're willing to exclude certain people based purely on where they were born.

For a global marketplace to exist, there needs to be a common currency. There needs to be something that everybody agrees is worth the same no matter where they're from. Without that, a global marketplace could not exist. Right now the common currency we share is the currency called 'free' and that's why the growth of the Internet can be correlated with the amount of 'free' stuff available.

But free isn't really a currency. It has no monetary value and it can't buy us food or shelter. I realized that if I chose to solve the problems of pricing digital art using the currency of free, I would need to rely on donations and/or give up the full-time creation of art to do other kinds of work.

When pure survival is at stake, a donation-based living doesn't feel right to me. Working and receiving something in return for that work feels more ethical than simply existing and asking others to support my existence. So, I needed to find a compromise that would allow me to create art full-time and still make a living.

Crossing the Bridge of Art, Income, and Equality

For over a year now I've wrestled with roadblocks related to the generation of income from creative work. I've spent months contemplating and reflecting on the crossroads of art, income, and equality and I've exchanged dozens of emails and held many conversations with friends.

But several questions remained unanswered and I refused to even attempt to earn a single penny through my creative work until I came up with at least some sort of solution that felt intuitively correct.

  • How could I put a price on my work without simultaneously caging it indefinitely?
  • How could I monetize my work without risking the distraction of income?
  • How could I ensure that all of my work remained free and accessible to everyone?
  • How could I maintain my enough and always give something back to those in need?

What I eventually arrived at was the conclusion that to cross that bridge -- to personally feel at peace with generating income from my creative work -- I needed a framework, a system for giving back, for holding myself accountable, and for ensuring that my values were not compromised.

Creating this framework meant clearly defining my 'enough' and stating upfront my commitment to giving back everything except what was needed for the lifestyle I chose to live. It meant creating a way that would ensure everyone, including those who could not afford my work, would still be given the opportunity to access, build upon, and benefit from that work.

What I needed to do was to define my ethics for generating income from creative work.

Until global equality is a closer reality, it is up to the individuals who are creating, publishing, and selling digital creative work in the global marketplace to accept the responsibility for creating their own set of ethics to ensure their art remains ethical.

Read the previous part of the series: Income Ethics: Planetary Social Responsibility
Read the final part of the series: Income Ethics: A Framework for Ethical Income

Karma Generator

A middle-aged man struggled to slide the heavy door open and behind him a line of people were piling up, waiting to get onto the train. He hauled the door open and stepped through, passing the job of holding the door onto the person behind him: a young lady chatting on her phone. The young lady passed the job onto an elderly man, who passed it onto a middle-aged woman, who passed it onto a young man.

The train door was designed to close itself, but if pushed just a little further the door would catch on a latch and stay open. All of the people getting on the train were regular commuters and I was certain they knew how the door worked, so I was puzzled that nobody put in the extra effort.

That's when I saw a young man in his late twenties come through the door. Instead of holding it for the person behind him, he pushed the door just a little further and propped it open.

As dozens of people walked in, I realized that although they were all oblivious to what the young man had done, his extra effort was still having an affect on each and every one of them. It was the gift that kept on giving, a generator for good karma.

When you lend a helping hand, aim to do more than hold the door: prop it open. When you do your work or create your art, do more than enough. Those who follow may not notice your extra effort, but like a magic pot of gold that keeps on giving, the fruits of your labor will be magnified by each person that your work empowers.

Something Better

There comes a point where we need to decide that something is "good enough". But settling for good enough is a dead end. Good enough is always one step behind, one step in the shadow of something better.

Every artist learns when to settle, but the best of the best learn to treat each piece of work not as something to finish, but as a stepping stone towards something better -- as a step towards a higher vantage point where a greater perspective enhances creativity.

Instead of settling for good enough, climb towards something better.

You are an Artist

Everything you do is art.

From the moment you wake up until the moment you sleep, you're creating art.

Brushing your teeth? Art. Putting on makeup? Art. Getting dressed? Art. Eating breakfast? Art. Kissing a loved one? Art. Driving to work? Art. Doing your work? Absolutely art.

Speaking to a friend? Art. Walking to lunch? Art. Reading email? Art. Writing email? Art. Browsing the web? Art. Daydreaming? Art. Brainstorming? Art.

Every single thing you do is art.

You cannot escape it. Whether you choose to believe it or not is irrelevant. The very fact that you're human makes you an artist. You have the gift of conscious awareness, the gift of choice, the gift of creativity. Continue reading