The greatest obstacle in relations is an unwillingness to understand misunderstandings.
Raam Dev
Slowing Time
Margin Notes for the Web
A traveler evolves through the experiences he encounters on his journey. All of us are on a journey, but what we call that journey is determined by the scale: When we were born, we began the journey of life, but when we awoke this morning, we began the journey of this day.
When we read a book, we're on a journey laid out by the author. You're reading this email right now, experiencing subtle thoughts and emotions as you read these words.
If you're reading a book and you come across an interesting passage -- a piece of the journey that causes you to pause and reflect -- you might stop and write a note in the margin of the book. If someone else picks up that book and comes across the same passage, they would see and read your note, enhancing their own journey with yours.
By recording and noting experiences on a journey, a traveler leaves a trail for others, empowering them by sharing a unique perspective.
We still read books, but now we also explore the greatest source of human knowledge ever assembled. It's a source so full of variety, so rich with stories of human experience and perspective, so alight with ideas and opinions, that it equates to an ever-expanding storybook of humanity itself.
The Internet is a world of knowledge, ideas, thoughts, and experiences, a great tapestry of human ingenuity woven together to form the web.
If there was ever a place of exploration in which to keep and share margin notes, this would be it.
There's lots of stuff on the web, some of it great, but most of it regurgitated noise. When I come across something that makes me stop and think, those little pieces shift the journey of my life ever so slightly. They shape the way I work, live, and think, adding to the journey of my life.
But those bits and pieces do their work and then they disappear back into the web. I could send out Tweet or quote them on Facebook or Google+, but then they're just disappearing back into the noise of the social web.
If those pieces affected my journey, there's a good chance they might affect yours as well, so I've decided to start collecting and sharing them with you. Doing so requires very little time investment on my part -- I copy and paste from a web page into a text file, annotate with a sentence or two, and then continue reading. (Once a week, I format and publish these bits to my site where they're stored.)
As part of your Journal subscription, you will receive on Friday's my Marginalia, a weekly email containing my margin notes for the web.
These will be little pieces -- a quote from a blog post, a piece of an interview, or even a transcribed passage from a physical book -- that I felt shifted my evolution in some way. I will annotate these bits with my own thoughts and link to the original articles where you can read them in their entirety.
By saving, annotating, and sharing these pieces with you, I'm giving you the same opportunity for insight they provided me. These notes will be stored on my site, so I'm also creating an archive for myself and, as with all my paid work, they will automatically become publicly available within one year.
Do you collect notes on the interesting stuff you read on the web? What are your thoughts on the usefulness of doing so?
The status quo is
Volume Doesn't Equal Value
The Potential to Cultivate
An oak tree may produce thousands of acorns before a single seed finds fertile soil. It may live for two hundred years producing acorns and waiting for random chance to carry one seed to germination.
Each acorn contains the potential of an entire oak tree along with thousands of more acorns. All that's missing from each acorn is an intelligent force of cultivation.
We possess the gift of cultivation. We possess the ability to plant a single seed with intention, tilling its soil and carefully nurturing it to maturity.
This is our human gift, the gift of cultivation. When we plant seeds, how much isn't nearly as important as the focus of our intent.
It's not how hard we work, but rather how our work helps others.
It's not how much money we make, but rather how that money is spent.
It's not the length of our exercise routine, but rather the intensity of each exercise.
It's not the volume of our experiences, but rather what we learn from each one.
It's not how many words we publish, but rather the intent behind those words.
It's not how much time we have, but rather what we do with each moment.
Increasing volume will not increase our potential to cultivate. We don't need to wait for chance to plant roots and grow; our goals and dreams will spout when they're cultivated. Focus on the quality and cultivation of each action and leave volume to the trees.
Permission Pricing for Digital Work

“Know your value,” everyone told me, “don’t undervalue yourself.” I was creating my first digital product and I began hesitating when it came time to choose a price. But the advice I received from friends led me to realize there was more to my hesitation: something was amiss with the status quo.
Using my perception of value to control the pricing process just felt wrong.
What good was 'knowing my value' if my audience perceived the value of my work differently? If I thought my work was worth X but you felt my work was worth Y, then how could I create an offer that made sense for the both of us?
'Knowing your value', I realized, is a broken method for pricing digital goods. The intangible nature of digital work makes it easy to impose prices based on the creators' perception of value, but that's an outdated system that ignores the Internet's potential to create global equality.
Rather than arbitrarily choosing a price, I put together a survey describing the offer that I was creating and asked everyone on my email list to share their opinion. Who better to ask about the value of my work than those who had given me permission to send it to them?
I included in the survey a range of subscription options (based on what I would personally pay) and then asked everyone to share what resonated with them. Here were the results:

Using these results, I then calculated an average price and used that to set the monthly subscription for my Journal, which I'm quietly launching with the publication of this essay.
Will this average price make sense for everyone? No, probably not -- the price will be too high for some, and too low for others. But will the price be fair? Yes.
In allowing your collective voice to set the price, I'm able to guarantee that your opinion overrides my own, even if that means using a higher price than I'm comfortable with (I was in fact going to use a lower price before I conducted the survey).
Asking permission before pricing my work gave you, my audience, a platform to participate in the pricing process and ensured that your opinion played an vital role in the valuation of my work.
What is Permission Pricing?
Permission pricing uses the privilege of an audience to understand what that audience would pay for our work. It recognizes that equality cannot be achieved through imposing our individual sense of value on others, and it uses the power of gift-giving to create a sustainable mechanism for increasing both awareness and perception of value.
There's a good chance you're already familiar with permission pricing: When you ask a friend how much he'll give you for something that you want to sell, you're employing permission pricing. You're offering your respect by understanding the other persons' perception of value and then doing business accordingly.
A similar concept you may be familiar with is that of permission marketing, which recognizes that treating people with respect and getting their permission before marketing to them is the best way to earn their trust and attention.
But if we build an audience with permission marketing and then turn around and sell to them without employing 'permission pricing', we're effectively communicating that we will do business, but only with those who agree with our perception of value.
That method of pricing degrades the trust we build through permission marketing. It's like asking for permission to speak with someone and then ignoring them when they give it to us.
Not everyone in our audience will want to buy from us and that's OK. Some people only come for our gifts and they will stay for our gifts as long as they remain genuine.
Using gift-giving, we can increase the perceived value of our work while also increasing the awareness around it. This method isn't as lucrative as imposing our own prices, but it is a method based on equality and it ensures a truer valuation of our work.
Using Gift-Giving to Increase Awareness and Perception of Value
Gift-giving is the act of offering something of real value without strings attached. The more true gifts we give away, the greater the number of people we will attract who will appreciate the value of our work.
When we attract people who appreciate the value of our work, they will talk to others about the gifts we're giving and upon receiving those gifts, they will want to give something back. This simultaneously increases the awareness around our work and adds to our perceived value.
There's one reason this works: Everyone who receives a true gift wants to give something back.
But the key here is to give away true gifts. What's a 'true gift'? True gifts are just as valuable -- if not more valuable -- than the products we sell.
An easy way to tell if we're giving away true gifts is to consider our free work. Could we sell it? If not, then there's a good chance it's not a true gift. It's probably wrapping paper, a cheap attention-getter that serves no purpose but to increase the statistical probability that we'll make a sale or attract more traffic.
If the gifts we're giving are nothing more than wrapping paper, our audience will eventually notice and we'll lose their trust. We want to be giving away true gifts, not bogus gifts. True gifts get people talking to other people about the quality and remarkableness of our work and they add to the perception of our value.
The Industrial Death of Permission Pricing
The concept of permission pricing certainly isn't new. In fact, it was once far more common than it is today. Its unfortunate absence in business can be attributed to the factory-based methods of the industrial revolution and the culture that has emerged from it.
As products became cheaper to manufacture and the cost of production dropped dramatically, the need to involve customers in the business process dried up. Instead of using human relationships to create a shared understanding of value, businesses began imposing and adjusting prices based entirely on earnings.
Products were now made in factories -- not entirely by humans -- and the human element quickly disappeared from business. Everything became about the numbers. Doing business wasn't about providing quality and value or developing relationships with people. It was about production and sales and making money.
If sales were low, business owners dropped prices (or ran a 'sale') to increase the numbers. If sale-volumes were high, they produced a new product (or simply renamed an existing one) to keep people interested while they experimented with raising prices until sales slowed again.
With the digital revolution, it became easier than ever for this culture to change. With digital products that could self-replicate and technology that allowed for connecting directly with customers, businesses had an opportunity to create and price products based on the shared collective.
Unfortunately the old methods of doing business were too entrenched. Now customers were literally just a number on the screen, a traffic statistic or a conversion rate in a report.
If nobody was buying a digital product at whatever price was set, all they needed was more traffic; all they needed was more numbers. Even if the product had almost no value, the human element of curiosity combined with the unfortunate ignorance that accompanies any big transition, statistically guaranteed that sales would eventually come.
But all hope wasn't lost.
A Digital Rebirth of Human-based Transactions
There were a few business leaders who recognized the importance of customer involvement and used the Internet to create popular companies: eBay created a platform that allowed people to voice their opinion by placing a bid on products. Amazon employed mechanisms that allowed people to share their opinion through product reviews.
CraigsList circumvented the equalizing nature of the Internet by creating a platform that allowed buyers and sellers to connect offline, thereby using their geographic location to build trust and a create sense of equality.
In a world where the human element of business had been corrupted with greed, deception, and a relentless desire to make more money, these businesses made people feel human again. They gave people a voice and generated a sense of equality, empowering people and giving them respect.
The true potential of the Internet lies in its ability to create equality and facilitate human-based transactions. Thankfully, we're already beginning to see a shift in business towards utilizing this potential, despite its absence in the prevailing culture.
Market trends like nichification refocus businesses on people. Instead of pumping out products and hoping that someone buys them, businesses are now learning to understand what their audience wants and then delivering value directly to them.
The opportunity to capitalize on the humanizing nature of the Internet is huge and the people at the forefront of this movement are the individuals who seek to involve their audiences in the decision-making process. They are the ones who continue to experiment and push the edges of what it means to do business.
This is Our Digital Revolution
To step towards a sustainable future, our archaic methods of doing business need to evolve. We need to recognize the significance of this digital revolution -- our revolution -- and work towards creating a culture of equality where the work we do matters.
"It's hard when your mother-in-law doesn't buy into what you're doing and it's hard when the economy is going through a transition, to understand this - but this is our revolution.
This is the industrial revolution of our time; we are living through the death of the factory, and it is being replaced by something else. And the people who are on the cutting edge of that are the people who are inventing the next thing and talking about it with clarity.
So when this revolution slows down, we're going to look back and we're going to say, 'so, what did you do?'. And I guess what I would say to the listener is, 'do something that matters'.
This is too important for you to do some little scam, or some little affiliate deal, or some little way to make money tomorrow.
This is the time to do work that matters, to do something bigger than you think you're capable of, and do it in a way that makes a difference." - Seth Godin
The way we choose to do business today will influence the way business is done for generations to come. We need to embrace the fact that we're now living and working in a global society. When it comes to things like pricing our work, we need to recognize that it's no longer just about us, it's about our readers and our customers.
When we price our digital work, we don't need to impose our perception of value and expect other people to agree; there are better ways of approaching pricing. Ask your audience what they will pay. Ask them for their opinion and seek to understand their perspective. Converse. Listen. Ask permission.
Welcome to the Journal
According to Confucius, there are three methods by which we learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
Writing in this journal allows me to share what I learn with all three methods: reflection, imitation, and experience. Consider this an invitation to walk a few steps with me and have a conversation.
"I have no special talent. I am only passionately curious. " - Albert Einstein
My expression here is empowered by the nature of this journal: It's a fluid space and nothing here is set in stone: my journal exists in the realm of exploration and of asking 'why', so I invite you to ask the same and share your thoughts.
I'm grateful for the opportunity you have given me to share with you and I look forward to sharing a few steps together. Thank you and welcome to the journal.
Understanding the value of what we have
Leadership Change Starts Here
Stop Taking Vacations
Following Through
In martial arts, instructors teach us to punch and kick through our target. Instead of aiming for the bullseye on the kicking pad, we're told to aim for the area six inches behind it so that when our fist or foot comes into contact with the pad, we won't slow down or hold back our strength.
This lesson is especially important when learning to break bricks. If we don't drive through the area that appears to be the stopping point, the bricks won't break; our fist will.
In life, we need to aim for something beyond the stopping point of death. We need to aim for targets and goals that we cannot actually realize within our lifetimes but which through aiming for will ensure that our potential is fully realized.
If we go through life undervaluing our potential and holding back, our life will be filled with waypoints of disappointment and a sense of loss will accompany the passing of each easily achievable goal as we release it to continue moving forward.
If instead we set goals with the understanding that we're capable of so much more, then our short-term goals will feel more like meaningful steps along the path and the achievement of those goals will come with a sense of joy, fulfillment, and anticipation for what comes next.
Death is an easy target. It's a focus point that we can all assume we're headed towards, whether we aim for it or not. But that's no excuse for undervaluing our potential, setting short-sighted goals, or passing the buck to the next generation. Life shouldn't stop short of death, it should follow through it.
Notes: Cultivating Lion Heart to Push Through Challenges
Satya Colombo writes about 'cultivating lion heart' and explains how challenges are here to push us. If we don't change when we're ready to change, we end up wallowing in self-pity and wasting time:
Bad stuff is here to push us to up our game, to make big changes, and to push the edges. It’s just a universal function of transformation.
What happens when you try and ignore it..? It just continues getting worse until you’re forced to change, or become a broken, lost soul.
Think back to bad jobs you knew you shouldn’t be in, but you stuck with ’cause you “needed the money.” You knew it wasn’t right, and it just kept getting worse until you were booted, or you jumped.
Bad relationships? Same deal. You learned what you had to learn, and then it was time to leave. But you were addicted to the drama, sex, co-dependency, whatever (and they were too). So it kept going on until one of you put your foot down.
If you’re in a similar situation right now — or maybe you’re wondering why stuff just “isn’t working” in your career, love, life-mission — try capturing the spirit of lion, and focus on cultivating the great lion heart. Challenges are there for a reason — sometimes you’ve got to just put your foot down, and step up.
Being fearless doesn’t mean you have no fear, it means you’ve got enough guts and heart-strength to go for it anyway. Dive into your destiny — claim it — and let magic happen.
All of us are extraordinary
Businesses are not people
Income Ethics: A Framework for Ethical Income

This is the conclusion of a four-part series on income ethics. The series describes my discovery of a need for income ethics, explains why we need to define our enough, discusses the problem with art and equality in the digital age, and lays out the income ethics that I have defined for my own creative work (this essay). You can read the entire series on one page here.
In my life, there are many things that are important to me but nothing is as important as upholding my personal values. In reflecting on how I could uphold my values while earning an income from my creative work, I looked around to others who had chosen similar work so that I could understand how their values had influenced their income ethics. What I discovered surprised me.
Personal ethics were practically non-existent. There were no value-systems in place for handling income and the capitalist society that surrounded me even seemed to encourage a disconnect between our values and our income. This left behind a sea of irresponsible individuals who worked and lived with open-ended or non-existent income ethics.
The resulting consumerist culture expressed no expectation of us to share, provided us with no inherited sense of responsibility for giving, and did not encourage us to think beyond ourselves or towards a future where we no longer existed but where the results of our actions continued to reverberate through time.
Instead of recognizing the value of what we have now, we are instead encouraged to live in a state of fear for what we might not have tomorrow. Instead of accepting the fact that we could die tomorrow and then sharing more with those who will still be here when we're gone, we instead choose to be selfish, egotistical, and stubborn to the reality of our mortality.
But without the help of others, there is very little we can do to change this culture. As long as the machine of consumerism stays oiled and running, there will be no societal incentive for us change.
However, if our society doesn't expect us to be responsible, that doesn't eliminate this responsibility: the individual simply inherits it. When we as individuals accept this responsibility, we work towards creating a society that expects us to be responsible.
It was a deep philosophical shift towards minimalism that helped make me aware of just how entrenched in consumerism my society had become and it helped me view and understand income and personal responsibility from a different perspective.
It became clear that if my society was not going to hold me responsible for using my income ethically, I needed to accept that responsibility to create and share a set of guidelines that would uphold my values.
My Ethics for Generating Income from Creative Work
- All non-free creative work will be made public domain within one year
- All gross annual income exceeding $15k USD will go to charity
- All expenditures will be documented and published annually
- At least 25% of every sale or transaction will go to charity
Each of these guidelines addresses a specific area of importance to me in relation to generating income: Freedom of art (1), defining my enough (2), transparency and accountability (3), and showing up for what matters to me (4).
Note that I'm calling these my ethics. I feel that every individual needs to recognize their enough and then work from there.
I spent weeks muddling over these points and tweaking them until my intuition told me they felt right. It wasn't until I recognized and defined my enough that I was able to use my core values and my sense of planetary responsibility to guide the rest of the process.
I'll go into detail and explain my reasoning behind each guideline:
1. All non-free creative work will be made public domain within one year
If I'm going to release non-free creative work -- that is creative work whose access is restricted by monetary value -- I want to ensure that all those who cannot afford the work, or who are not interested in supporting my work, still have the opportunity to access, build upon, and learn from whatever I create.
My personal philosophy has been heavily influenced by the hacker ethic, the key points of which are access, free information, and improvement to quality of life. An example of this philosophy can be found in the open-source community, where sharing and openness ensures that everyone can build upon previous work, thereby creating a continuous cycle of learning and improvement.
To pay-forward everything this philosophy has awarded me, I will release all non-free creative work into the public domain within one year. If you cannot afford something that I create, all you need to do is wait until it becomes free.
This guideline also protects me as an artist: As a creative worker, my ‘work’ should never stop. My job isn't to create something and then go have it manufactured like a product and sold over and over. The digital nature of my creative work (primarily writing) allows me to do this with the Internet, effortlessly replicating and distributing my work over and over. But as an artist, that’s not my ‘work’.
When a digital artist forgets that his or her job is to produce art, they can get wrapped up in the potential of this technological machine (the Internet) to replicate and distribute their work. As a result, they might stop creating new work and instead focus on maximizing the use of this machine to generate income from existing work.
This one-year lifespan on non-free work ensures that I'm always looking forward, always focusing on creating and always treating my work as art, not spending my time tweaking existing art to maximize profit or finding ways to imitate the success of other artists.
2. All gross annual income exceeding $15k USD will go to charity
In the past year, I've traveled across the planet, sailed on the Pacific ocean, piloted a small airplane, watched a space shuttle launch, and trekked up into the Himalayan mountains. And I've done all of that and gained a lifetime of experiences on less than $15k USD. This is my enough.
If there are billions of people on the planet who survive on $4 a day, then I can certainly find a way to thrive on $40 a day. For the foreseeable future, I see absolutely no reason for keeping more than $15k USD per year to myself, so anything I receive over that amount will go towards charitable work.
I've seen how money can change our perspective and quietly inject greed into our lives. When we're poor, sufficiency appears one step ahead. When we're rich, sufficiency still appears one step ahead. No matter what we do, sufficiency always appears out of reach and we never seem to have enough.
Instead of chasing sufficiency, we need to recognize that it's already here; it doesn't change or move, we do. By setting a limit for my personal income and committing myself to donating the rest to charitable work, I'm recognizing sufficiency and choosing to live within it. I'm ensuring that the more I earn, the more I'm reminded of, and contributing to, my planetary social responsibility.
3. All expenditures will be documented and published annually
With transparency comes accountability. I want to be held accountable for my income ethics. I want to hold myself accountable and I want you, and everyone who helps support me, to also hold me accountable.
By documenting and publishing my expenditures for all the world to see, I'm providing you -- whether you choose to support my work or not -- with a full view of where your support is going and where the charitable portion of my income is being donated.
Since the beginning of 2010, I've been documenting and publishing my expenses. Going forward, the frequency of these reports may fluctuate but they will always be free, always as detailed as possible, and always published at least once a year.
When I publish these reports, I don't feel like I'm doing it to justify my expenses to you. Instead, I feel like I'm doing it to justify them to myself. In creating this transparency for you, I'm forced to be transparent with myself.
4. At least 25% of every sale or transaction will go to charity
By having a portion of every transaction go to charity, I'm ensuring that no matter what I earn, there will always be something given back. That means if I only earn $100 a month from my creative work, $25 of that will always go to charity.
Giving a portion of every transaction to charity is important because it acts as a commitment to a sustainable future. It acts as a continuous reminder of the importance of sharing and the role charity plays in fulfilling our planetary social responsibility. It's a way of always 'showing up' for what matters.
(Income tax should be the answer to this, but until our leaders have their priorities straight, I'm creating my own self-imposed income tax to work towards what I feel is important.)
A Note on Charity and Charitable Work
I use the words 'charity' and 'charitable work' interchangeably throughout this essay, but since a large portion of my income will be donated I should clarify what I mean by "going to charity"
I want to dedicate a portion of my time every year to doing charitable work. However, until I'm in a financial position to take things into my own hands, I will simply make regular donations to charitable organizations. As my ability to spend more time and money on charity increases, some of the charitable income will go towards charitable endeavors of my own.
The charitable portion of my income will be kept in an interest-bearing account separate from my personal accounts (earned interest will always go to charity) and the balance of that account, as well as the donations that are made, will always be disclosed in my published financial reports.
It's the Universe or Nothing
Human history can be viewed as a slowly dawning awareness that we are members of a larger group. Initially our loyalties were to ourselves and our immediate family, next, to bands of wandering hunter-gatherers, then to tribes, small settlements, city-states, nations. We have broadened the circle of those we love. We have now organized what are modestly described as super-powers, which include groups of people from divergent ethnic and cultural backgrounds working in some sense together -- surely a humanizing and character building experience.
If we are to survive, our loyalties must be broadened further, to include the whole human community, the entire planet Earth. Many of those who run the nations will find this idea unpleasant. They will fear the loss of power. We will hear much about treason and disloyalty. Rich nation-states will have to share their wealth with poor ones. But the choice, as H. G. Wells once said in a different context, is clearly the universe or nothing. - Carl Sagan
I embrace these income ethics because I feel an inherent planetary social responsibility. I feel that if I'm able to generate income -- potentially large amounts of income through the Internet -- then I need to commit upfront to being morally responsible with that income. It's a commitment to myself, yes, but it's also a commitment to you, to the future, and to the world that supports us both.
Is your work important to you? Is the freedom, longevity, and legacy of your work of any significance? What does your 'enough' look like? Have you made the conscious decision to live and work within your enough? Where does your excess abundance go? How do you hold yourself accountable for ensuring that your work and your lifestyle reflect your core values?
Are these questions important? I believe they are and I encourage you to accept responsibility for equality and seek to achieve balance through understanding your enough. When we pay-forward the abundance that we receive and keep the cycle of giving alive, we will fulfill our individual roles as curators of sustainability and custodians of human solidarity.
Writing from our essence
Income Ethics: Digital Art and Equality

This essay is the third in a four-part series on income ethics. The series describes my discovery of a need for income ethics, explains why we need to define our enough, discusses the problem with art and equality in the digital age (this essay), and lays out the income ethics that I have defined for my own creative work. If you'd like to follow my work, please subscribe or check back here for updates.
The art of expressing and conveying ideas through the medium of writing wasn't something I consciously learned, but rather it was a seed that sprouted inside me at an early age. Up until recently, I had only treated the growth of that seed as a passionate hobby, a fun talent that I would enjoy when I had the opportunity and the inclination to do so.
But the transition to simple nomadic lifestyle combined with the experience of traveling through developing countries had not only opened my eyes to a planetary social responsibility, it also allowed me to recognize the full potential of my creative work in a globally connected society.
The combination of feeling a planetary responsibility and recognizing the potential of my creative work necessitated the need to dedicate more of my time to sharing that work and contributing to the world in a way that best utilized my skills, talents, and passions. It was no longer enough that I dabbled in creativity when the urge presented itself.
Living as a nomad and focusing on creative work required very little income, but after a year of living hand-to-mouth and leaning on the goodwill of friends and family, it became apparent that even a simple lifestyle requires some income, a means of supporting oneself and obtaining the ability to redirect abundance to those in need.
If we're not able to fully take care of ourselves, we cannot fully help others. When our needs are met, we can serve others, and when we have more than we need, we can do more to serve.
Note: In the context of this essay, the terms 'art' and 'creative work' are used to represent a tangible manifestation of creative effort; the terms 'artist' and 'digital artist' are used to represent the individual doing the creating. There is a difference between knowledge work and creative work: the former involves the skill of understanding and working with information and the latter involves the creation of new and unique things.
The Missing 'Enough' and a Broken Status Quo
As I began to think about how I could earn a simple living through my creative endeavors, several things felt wrong about the way others were currently monetizing their creative work. I found there were no limits in place. There was no monetary ceiling, no way to be held accountable, no definition of 'enough' and no dedication to maintaining that enough.
This lack of knowing what's enough often led in one of two directions: 1) the artist stopped creating art altogether, refocusing their monetary efforts away from creating the art they loved because 'their' art didn't seem to sell, or 2) they became so successful that their work stopped being about art and instead became an automated system of receiving income; their work transitioned from the creation of art to the art of managing the flow of income.
In addition to this risk of being distracted by income, it also troubled me that putting a price on my work seemed to create and support the global inequalities that I wanted to help eliminate. For example, if I sold a piece of work for $20USD, people in the more affluent areas of the world might be able to afford it while someone in a developing country might need to spend all their wages for an entire month to make the same purchase.
As soon as I put a price on my work, I effectively caged it and created walls that many people would never be able to climb. The work would eventually disappear into a monetary black hole, dying a quiet death in the shadows where a large percentage of the world would never see it.
Isn't the point of creative work to create something that can outlast us? Isn't the reason we create to share an artistic expression of ourselves, to create a tangible manifestation of our creative effort? And if so, why would we release and share our work in a casket?
The problem of pricing digital art intrigued me the most because it was such a fundamental problem. Every digital artist I had met spoke of the difficulty in finding 'the right price' for their work. There are all kinds of strategies and tactics that can be used to gauge what prices our audience will tolerate, but that seemed like a bandaid to a bigger issue.
Pricing Digital Art in the Global Marketplace
It's only in the past twenty years that the human species has started publishing creative work en masse to a globally accessible digital medium, so I decided to think about how art in the physical world compares with art in the digital world. It's likely that the problems with digital art originate from our inexperience operating in a global marketplace and from the unconscious application of methods used for selling non-digital art in localized marketplaces.
If you want to buy an original oil painting from a well-known artist, it will cost a lot of money because that piece of work required a huge time investment from the artist. The artist is only one person and they only have so much time available to create new work.
In the digital world however, if an artist creates a piece of digital art (i.e., creative work of any type: writing, audio, video, or graphical art), they can sell as many copies of that work as they want with no additional effort and essentially no additional cost.
When it comes to pricing that work, this causes all sorts of problems.
If a non-digital artist allows his physical artwork to be copied, pricing can start with the current valuation of the original and then, based on the quality and number of copies being created, a logical price per copy can be achieved. These prices can then be based on the geographic location they're being sold to accommodate for differences in local currency.
However, on the Internet there is no such thing as an 'original' piece of artwork (original in the sense of not a copy) because all art published online is essentially a copy. And there is no quality differential per copy either, as all copies are identical in quality to the previous. Geographic location is also irrelevant as the Internet is flat and each 'netizen' is equal.
So, the price of digital art largely becomes arbitrary, based on whatever the artist feels the work is worth to them. That 'feeling of worth' is entirely relative to the local economic status of the individual and to their own valuation of money. But both of those are irrelevant online because the Internet is a global community and a global marketplace.
If we walk outside and ask our neighbor how much $1USD is worth to them, there's a good chance we can reach a mutual agreement on its worth. But if we go from a developed country like the United States to a poor country somewhere in Africa, we'll be hard-pressed to find someone with which to reach a similar agreement.
On the Internet, someone from a poor county in Africa is essentially just as close to us online as our next door neighbor. And as a result, using localized feelings of value cannot be applied online unless we're willing to exclude certain people based purely on where they were born.
For a global marketplace to exist, there needs to be a common currency. There needs to be something that everybody agrees is worth the same no matter where they're from. Without that, a global marketplace could not exist. Right now the common currency we share is the currency called 'free' and that's why the growth of the Internet can be correlated with the amount of 'free' stuff available.
But free isn't really a currency. It has no monetary value and it can't buy us food or shelter. I realized that if I chose to solve the problems of pricing digital art using the currency of free, I would need to rely on donations and/or give up the full-time creation of art to do other kinds of work.
When pure survival is at stake, a donation-based living doesn't feel right to me. Working and receiving something in return for that work feels more ethical than simply existing and asking others to support my existence. So, I needed to find a compromise that would allow me to create art full-time and still make a living.
Crossing the Bridge of Art, Income, and Equality
For over a year now I've wrestled with roadblocks related to the generation of income from creative work. I've spent months contemplating and reflecting on the crossroads of art, income, and equality and I've exchanged dozens of emails and held many conversations with friends.
But several questions remained unanswered and I refused to even attempt to earn a single penny through my creative work until I came up with at least some sort of solution that felt intuitively correct.
- How could I put a price on my work without simultaneously caging it indefinitely?
- How could I monetize my work without risking the distraction of income?
- How could I ensure that all of my work remained free and accessible to everyone?
- How could I maintain my enough and always give something back to those in need?
What I eventually arrived at was the conclusion that to cross that bridge -- to personally feel at peace with generating income from my creative work -- I needed a framework, a system for giving back, for holding myself accountable, and for ensuring that my values were not compromised.
Creating this framework meant clearly defining my 'enough' and stating upfront my commitment to giving back everything except what was needed for the lifestyle I chose to live. It meant creating a way that would ensure everyone, including those who could not afford my work, would still be given the opportunity to access, build upon, and benefit from that work.
What I needed to do was to define my ethics for generating income from creative work.
Until global equality is a closer reality, it is up to the individuals who are creating, publishing, and selling digital creative work in the global marketplace to accept the responsibility for creating their own set of ethics to ensure their art remains ethical.
Read the previous part of the series: Income Ethics: Planetary Social Responsibility
Read the final part of the series: Income Ethics: A Framework for Ethical Income
A Life We Love
Income Ethics: Planetary Social Responsibility

This essay is part two of a four-part series on income ethics. The series describes my discovery of a need for income ethics, explains why we need to define our enough (this essay), discusses the problem with art and equality in the digital age, and lays out the income ethics that I have defined for my own creative work. If you'd like to follow my work, please subscribe or check back here for updates.
When we came into this world, our hands were open. We live, our fists clenched, struggling to hold onto anything we can, but when we leave, our hands will once again remain open.
We come with nothing, we leave with nothing, and while we're here we own nothing. Every person who lives will go through this cycle, no matter who they are, where they're from, or how much they inherit.
Everything we have is borrowed, a temporary resource to use on this journey through life. We take nothing with us, and yet we are given so much while we're here. The whole world, all of life, is one big family, yet many of us ignore it and forget that it exists.
Distracted by the fleeting impermanence, we futilely clench our fists to that which surrounds us, focusing so much on protecting our so-called assets that we inadvertently damn others in our family to an inhumane and immoral standard of living. The current state of our human family isn't sad: it's disgraceful.
Some of us are fortunate enough to have the ability (the time) and the resources (the wealth and knowledge) to choose how we live and to make a difference in the welfare of our family. Unlike those who struggle every day to simply survive, there is a select few of us who get to choose.
As a member of that group who can choose and who, for most of his life, did nothing with that choice, I can say that many of us in the developed world are not using our free choice to change the state of our human family. Instead, we're living in luxury and aspiring towards extravagance, selfishly consuming more and more and not really thinking about where it leads.
We eat more than we need to, we spend more than we need to, and we hoard more than we need to. We play games with our resources in the 'financial markets' and acquire unnecessary junk in the 'supermarkets'.
Instead of deciding what truly matters to us and then releasing everything else to those who need it, we allow fear to guide us. We embrace scarcity because others are embracing it. We unconsciously spend our life doing things that ensure the poor remain poor, the rich remain rich, and everybody in between suffers for as long as possible.
Where does it stop? At what point do we recognize our enough and start giving back to those in need? When does our time and money cease to represent a vote for poverty and instead become a vote for equality?
We create budgets for reducing debt and achieving long-term goals, but have we created a budget for humanity? Have we created a budget for serving our human family with the limited time we have available? Have we taken the time to assess what we have and asked ourselves if we might be holding too much?
If you can afford three meals a day, you are in the top 15% of the wealthiest humans on Earth.
What are we doing with all that wealth? Are we hoarding it like paranoid pack rats, padding our bellies and bank accounts and chasing the volatile and impermanent equity of our physical assets?
Or are we living within our means, recognizing what is really necessary to achieve our goals, and then searching for ways to redistribute excess so that we may contribute to the betterment of all life?
Throughout history, the wealthy members of successful societies acted as the caretakers and custodians of their community. They used their wealth to ensure a moral, just, and dignified standard of living. The societies that failed? They had one thing in common: the wealthy hoarded.
For the first time in written history, a global society is emerging. We are in a transition that ends with each individual representing one member of a global community. The biggest mistake we can make as individuals is to remain blind to the individual responsibility that comes with the privilege of having access to this global community.
What Does It Mean To Accept This Responsibility?
Our planetary social responsibility is a responsibility to protect our home (Earth) and our family (all of life). It's a responsibility to ensure that our actions, as both individuals and groups, support the continued welfare of this home and family.
Accepting this responsibility doesn't mean that we should neglect ourselves or throw away our ambitions or personal goals -- it doesn't mean we should become martyrs for the greater good. What it does mean is that we should recognize the treasure that is this human existence and accept the responsibility for the potential that it awards us.
It means that we should ask ourselves how our work (the activities undertaken with the intention of achieving specific results) and the output or return of that work (the results, whether direct or residual), affects our home and our family.
It means understanding how our work relates to our goals and to what extent that work utilizes our unique potential. (If we are, as groups or individuals, not aiming to use our unique potential to the fullest extent, then we're doing a disservice to ourselves and to the world.)
Accepting this responsibility also means understanding how our lifestyles -- the things that we consume, the groups that we relate with, and the leisurely activities that we partake in -- affect the world and its people, and it means taking an active role in changing our habits to improve our lifestyle.
It means asking ourselves how our personal priorities and goals, both of which direct how we spend most of our life, affect the future home for our children (all children are our children) and whether the long-term affects of those priorities and goals will contribute to a net-positive or a net-negative future for our human family.
Wouldn't you want to know if your work or your lifestyle was somehow contributing to the deaths of 17,000 children every night? I know I certainly would. The answer to that question isn't easy to find, but it should still be asked; it should still be something that's on our mind when we make decisions about our work and our lifestyle.
Fulfilling our planetary social responsibility will inevitably look different for each individual and fulfilling it won't change the world overnight. But there is one thing we can all remember: Equality cannot be maintained for a few at the expense of the many. As Martin Luther King observed, "where there is injustice for one, there is injustice for all."
Read the previous part of the series: Income Ethics: Embracing the Human Family
Read the next part of the series: Income Ethics: Digital Art and Equality